KUOTA PRIVACY POLICY
- IMPORTANT INFORMATION AND WHO WE ARE
Privacy policy
This privacy policy gives you information about how we collect and use your personal data through your use of this website, including any data you may provide when you purchase a product or service.
This website is not intended for children and we do not knowingly collect data relating to children.
Controller
Contact details
Kuota Global 7F, No. 48, XianYang Road Nangang District Taipei City Taiwan Email: info@kuota-cycle.com
If you have any questions about this privacy policy, including any requests to exercise your legal rights (8), please contact us using the information set out in the contact details section (9).
- THE TYPES OF PERSONAL DATA WE COLLECT ABOUT YOU
Personal data means any information relating to an identified or identifiable individual.
We may collect, use, store and transfer different categories of personal data about you, which we have grouped together as follows:
Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender. Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details of payments to and from you, details of products and services purchased from us, warranty registrations, warranty claims and related transaction records.
Technical Data includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device identifiers, and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, interests, preferences, feedback, survey responses and account preferences.
Usage Data includes information about how you interact with and use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
Dealer and Distributor Data include company name, company registration details, VAT or tax registration numbers, business addresses, trading history, dealer or distributor application information, and commercial account information.
Warranty and Support Data include product serial numbers, warranty registrations, warranty claims, technical support enquiries, product recall communications, service history and other information relating to the ownership and support of Kuota products.
We also collect, use and share aggregated data, such as statistical or demographic data, which is not personal data because it does not directly or indirectly reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to
analyse general trends in how users interact with our website, helping us improve both the website and our products and services.
- HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you, including through:
Your interactions with us. You may provide personal data by filling in online forms or by corresponding with us by post, telephone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services;
- create an account on our website;
- place an order;
- register a product warranty;
- submit a dealer or distributor application;
- request technical support, warranty assistance or product information;
- subscribe to marketing communications or newsletters;
- enter a competition, promotion or survey;
- request marketing to be sent to you; or
- provide feedback or contact us.
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this personal data through cookies and similar technologies. Please refer to our Cookie Policy for further information.
Technical Data may be collected from analytics providers, advertising partners, search information providers and other website technology providers, which may be located outside Taiwan, the United Kingdom or the European Union.
Contact, Financial and Transaction Data may be collected from providers of technical, payment and delivery services.
We may also receive personal data from authorised Kuota distributors, dealers, service centres and warranty partners where necessary to fulfil orders, administer warranties, provide technical support, manage product recalls, or maintain our relationship with customers and business partners.
- HOW WE USE YOUR PERSONAL DATA
Legal Basis
Applicable data protection laws require us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
Performance of a Contract
Where we need to perform a contract we are about to enter into or have entered into with you. Legitimate Interests
We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud, maintain the security of our systems, manage our dealer and distributor network, administer warranties, provide customer support, improve our products and services, and enable us to provide the best possible customer experience.
We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you unless we have your consent or are otherwise required or permitted to do so by law.
Legal Obligation
We may use your personal data where it is necessary for compliance with a legal obligation to which we are subject. We will identify the relevant legal obligation when we rely on this legal basis.
Consent
We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example where you subscribe to an email newsletter, consent to certain cookies, or opt in to receive marketing communications.
- PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
|
Purpose/Use |
Type of data |
Legal basis |
|
To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you |
|
To process and deliver your order including:
|
|
|
|
(b) Collect and recover money owed to us |
(e) Marketing and Communications |
|
|
To manage our relationship with you which will include:
|
|
|
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
|
|
|
To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
|
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
|
To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing |
|
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data |
|
Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business) |
|
To register and administer product warranties, process warranty claims and verify product ownership; we need to gather: |
|
|
|
|
|
product records and prevent fraudulent warranty claims) |
|
To provide technical support, product assistance and respond to service enquiries; we need to gather: |
|
|
|
To manage product safety communications, technical bulletins and product recalls; we need to gather: |
|
|
|
To evaluate and process dealer and distributor applications; we need to gather: |
|
|
|
To manage dealer and distributor accounts, provide commercial support and administer business programmes; we need to gather: |
|
Necessary for our legitimate interests (to manage our commercial operations, support our dealer and distributor network and develop our business) |
|
To register products, maintain ownership records and provide ongoing product support; we need to gather: |
|
|
Direct marketing
You may receive marketing communications from us if you have requested information from us, purchased goods or services from us, registered a product warranty, submitted a dealer or distributor application,
subscribed to our marketing communications, or otherwise consented to receive such communications, and you have not opted out where applicable.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to better understand your interests and preferences, enabling us to provide information about products, services, events, promotions and offers that may be relevant to you.
Third-party marketing
We will obtain your express consent before sharing your personal data with any third party for their own direct marketing purposes, unless otherwise permitted or required by applicable law.
Opting out of marketing
You may ask us to stop sending you marketing communications at any time by following the opt-out links contained within any marketing communication we send, or by contacting us directly.
If you opt out of receiving marketing communications, you may still receive service-related communications that are necessary for administrative, contractual, warranty, product safety, recall, account management or customer service purposes.
- DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data where necessary with the parties set out below based on parties that have a legitimate business need to know.
Payment processing providers;
- Shipping, logistics and delivery service providers;
- Website hosting providers and cloud service providers;
- Information technology, cybersecurity and systems support providers;
- Analytics, marketing and advertising service providers;
- Professional advisers, including lawyers, accountants, auditors and insurers;
- Regulatory authorities, government bodies, law enforcement agencies and courts where required by law;
- Authorised Kuota distributors, dealers and service centres;
- Warranty, repair and after-sales support providers;
- Business partners involved in the administration of promotions, events or product programmes; and
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy.
- DATA SECURITY
We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, accessed, altered, disclosed or destroyed in an unauthorised manner.
In addition, we limit access to your personal data to those employees, agents, contractors, authorised distributors, service providers and other third parties who have a legitimate business need to know. They will only process your personal data on our instructions and are subject to appropriate confidentiality obligations.
- DATA RETENTION
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting, warranty, product safety or reporting requirements.
We may retain your personal data for a longer period in the event of a complaint, warranty claim, product safety matter, recall, or if we reasonably believe there is a prospect of litigation arising from our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm resulting from unauthorised use or disclosure, the purposes for which we process the data, whether those purposes can be achieved through other means, and the applicable legal, regulatory, tax, accounting and other requirements.
By law, we may be required to retain certain information relating to our customers, including Contact Data, Identity Data, Financial Data and Transaction Data, for a minimum period of six years following the end of the customer relationship for tax, accounting and regulatory purposes.
Warranty registrations, product serial number records, technical support records, product ownership records and product recall information may be retained for longer periods where reasonably necessary to administer warranties, fulfil legal obligations, maintain product safety records, or establish, exercise or defend legal claims.
- YOUR LEGAL RIGHTS
Under applicable data protection laws you have a number of rights in relation to your personal data. Depending on your location and the laws that apply to you,
You have the right to:
- Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Withdraw consent at any time where we are relying on consent as the legal basis for processing your personal data. The withdrawal of consent will not affect the lawfulness of any processing carried out before you withdraw your consent.
- Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note,
however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
- You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see OPTING OUT OF MARKETING in 4 for details of how to object to receiving direct marketing communications).
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
- If you want us to establish the data's accuracy;
- Where our use of the data is unlawful but you do not want us to erase it;
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Contact details
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us.
Complaints
If you have concerns about how we handle your personal data, we would appreciate the opportunity to address those concerns in the first instance. Please contact us using the details provided in this Privacy Policy.
You may also have the right to lodge a complaint with a relevant data protection authority, supervisory authority, regulator, or other competent authority in your country or jurisdiction of residence if you believe that we have not complied with applicable data protection laws.
Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
- THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.